Design is a statement, a declaration. It is a type of communication whose goal is to help the audience understand a central idea. It aims to strike at the heart of emotion, to make a connection between viewer and message so they do not forget what they have experienced. Humor, majesty, adventure, peace; a single design can evoke a range of emotions. Design is form and function combine to fulfill that singular purpose.
For a business, design is an identity; a visual representation of who you are and what you do. Simple or complex - design creates an impression that can draw an audience in or drive it away. From initial idea to final composition, that creative process is an exciting journey. And at journey's end is a design that you and your audience not only look at, but experience.
© Adirondack Graphic Design & Photography
PO Box 363 Speculator, NY 12164